Why UAE and KSA Respond more on Social Media Marketing

Across many different social media platforms, brands are finding ways to connect with their followers in any way. It has now become very difficult for the brands to gain the attention of the customers on different social media sites as the competition among the brands has increased leading to less attention span by the customers.

Many different factors like the noticeability of advertisement in the newsfeed, inclination of the user to  notice the advertisement and to click on it, and what are the points in an advertisement that helps in gaining the attention of the customers, all have a significant impact on the effectiveness of social media advertisement were analyzed by YouGov.

YouGov Research On Twitter & Instagram

The research done by YouGov showed the understanding of what makes the message of the brand to stand out from the rest. The factors newsfeed advertisements and the noticeability showed varied results based on where the ad was being displayed.

With the research conducted it was found that across both UAE and KSA 80% of the users said that they have noticed the advertisement while going through their newsfeed. And also 3 out of 10 people said that they have always noticed the ad when going through the newsfeed, whereas this number stood more in UAE with 35% than 21% in KSA.

The number of clicks on the advertisements is directly correlated to asking customers to take some action on the ads; this gave the true effect of advertisements. The more the customers click on the ad the more they have shown their attention towards the ad.

The research by YouGov showed that among the social media platforms Facebook was at the top when it comes to customers clicking on the advertisements. They found that 62% of the people were more likely to click on the Facebook ad rather than any other social media platform.

Social Media Advertisement & Marketing

Given this result, it was found that in UAE 83% of the consumers were more likely to click on an advertisement on Facebook, whereas in KSA the results were half of that of UAE, only 43% of the users clicked on a Facebook ad.

In comparison to UAE, KSA has Instagram at 42%, snapchat at 33% and Twitter at 38% as more preferred platforms of social media. The advertisements on Instagram were 44% and on snapchat at 26% more inclined to be clicked by females on the other hand men were more likely to click on ads on Twitter.

In UAE males were more involved in social media advertisements and thus were more inclined to click on advertisements, out of the 56 %, 55% were likely to click on an ad appeared in the newsfeed.

There is a huge contrast between UAE and KSA when it comes to digestion of social media content, so therefore it is very important for the brand to recognize this move and to make their move strategically with relevance to the audience.

Why UAE and KSA respond more on social media marketing

Across many different social media platforms, brands are finding ways to connect with their customers in any way. It has now become very difficult for the brands to gain the attention of the customers on different social media sites as the competition among the brands has increased leading to less attention span by the customers.

Many different factors like the noticeability of advertisement in the newsfeed, inclination of the user to  notice the advertisement and to click on it, and what are the points in an advertisement that helps in gaining the attention of the customers, all have a significant impact on the effectiveness of social media advertisement were analyzed by YouGov.

The research done by YouGov showed the understanding of what makes the message of the brand to stand out from the rest. The factors newsfeed advertisements and the noticeability showed varied results based on where the ad was being displayed.

With the research conducted it was found that across both UAE and KSA 80% of the users said that they have noticed the advertisement while going through their newsfeed. And also 3 out of 10 people said that they have always noticed the ad when going through the newsfeed, whereas this number stood more in UAE with 35% than 21% in KSA.

The number of clicks on the advertisements is directly correlated to asking customers to take some action on the ads; this gave the true effect of advertisements. The more the customers click on the ad the more they have shown their attention towards the ad.

The research by YouGov showed that among the social media platforms Facebook was at the top when it comes to customers clicking on the advertisements. They found that 62% of the people were more likely to click on the Facebook ad rather than any other social media platform.

Given this result, it was found that in UAE 83% of the consumers were more likely to click on an advertisement on Facebook, whereas in KSA the results were half of that of UAE, only 43% of the users clicked on a Facebook ad.

In comparison to UAE, KSA has Instagram at 42%, snapchat at 33% and Twitter at 38% as more preferred platforms of social media. The advertisements on Instagram were 44% and on snapchat at 26% more inclined to be clicked by females on the other hand men were more likely to click on ads on Twitter.

In UAE males were more involved in social media advertisements and thus were more inclined to click on advertisements, out of the 56 %, 55% were likely to click on an ad appeared in the newsfeed.

There is a huge contrast between UAE and KSA when it comes to digestion of social media content, so therefore it is very important for the brand to recognize this move and to make their move strategically with relevance to the audience.