This fine Sunday twitter shocked the world with news of a new beginning. Twitter appointed Fiamma Zarife as new director head of brazil. Fiamma Zarife has a vast history with the twitter. She is the veteran of the twitter experts army was present when twitter was evolving to this big platform. Twitter still lacks behind in many things That are why Fiamma was chosen for the post of the managing director of the brazil. She has replaced Guliherme Ribenboin. When these two big names are considered or compared they had given twitter a lot in the past. Both colleagues of the twitter have massive respect for each other.
Who is Fiamma Zarife?
When asked about Fiamma Zarife there is a lot to tell. She started her professional career in 1994 when she entered the industry as a trainee. She worked in a firm which used to develop advertising campaigns. At first here work was very simple she was creating different types of advertisement for a company which creates Lubrax product. Apart from the campaign, she used to market the different activities for the companies. For example, she played a major role for company team of volleyball. She coordinated with them to play the volleyball tournament.
This was a learning experience for Fiamma Zarifie. In a year she was transformed from market trainee to marketing Specialist. She had special skills for this particular job. She remained as a marketing specialist for the year 1995 to the year 1999 at Sao Paulo Area in brazil. She played a major role in the development of the Boavista internet banking. The company was got famous for some good functionality and Fiamma workload increased with time. She was responsible for the development of campaigns advertising, marketing, merchandising and communication between two different companies. She then started to handle the new launches of Boavista franchises across the country.
Later in 1999 she joined as a product manager in ATL. She only remained there for one year and six months. At ATL she was the heart of messages project. These messages services were for the retail and stock markets. At that time internet was on the peak. She started managing ATL websites on the internet ATL express is an example. She then supervised the development of virtual store. As based on her old work Fiamma Zarife was developing different campaigns that had different agendas.
She then changed the company and joined Telecom Italia as a product manager. Her stay was short for three to four months only but her work in this period was amazing. Different services were deployed under her supervision for latin America. As a product manager, she did financial feasibility analysis.
Then she switched again but this time as Data services manager at OI Company. This was her longest route with any company that lasted almost six years and nine months. She reconstructed the telemar group content-oriented strategy. Their distribution channel was rerouted by her. The aim of the revised strategy was to get company under a profitable structure. That proved to beneficial for the OI. She then negotiated few deals with many of music, games and video dealer. She created and revised all the feasibility report analyzed different projects of the company. New products and strategies were created under her supervision which promised company a good and bright future. Later she took a bold step and prioritized few things about the company.
She joined twitter in 2015 with all the vast experiences of different companies she was a perfect for the job. At first, she only develops a strategy for expanding twitter with different agencies. She was working as a consultant all the time. She developed revenue optimized strategies for the twitter. She advised on the sales and product management regarding the market development. Her team was the most recognizable team on the twitter strategy analyzer.
Zarife is the right future choose by the company officials she had loads of working experience. Previously her criteria and strategies for twitter helped twitter a lot.
Now in 2021 she is expected to improve the company relation with media based companies. She also needs to handle the advertising that is done through or by the twitter. Brazil is considered as one of the hottest markets of twitter. Twitter has been expanding through and in brazil from the day one in brazil. One of the reasons Fiamma Zarife was placed as the head of the region. She will guide the company to further track and help to advance.
How it will effect the culture of twitter followers?